Marketing

Creating effective brand slogans frequently entails employing words and phrases that are memorable, resonate with your target audience, and represent your brand’s distinct value proposition.…

Referral marketing is a marketing strategy that encourages existing customers to refer new customers to a business. It is a word-of-mouth initiative designed by a…

Social commerce refers to the use of social media platforms to facilitate buying and selling of goods and services. It involves the integration of social…

Socially responsible marketing is a strategy that aims to promote products or services in a way that is socially responsible and ethical. This approach emphasizes…

False advertising refers to the act of making untrue or misleading claims about a product, service, or company in order to convince people to buy…

Ethical marketing is a set of principles and practices that guide companies in promoting their products or services in an honest, transparent, and socially responsible…

Marketing ethics refer to the principles and standards that guide the conduct of marketers and their interactions with customers, stakeholders, and the broader society. Marketing…

As the saying goes, haste makes waste. The same aphorism might be extended to the U.S. Patent and Trademark Office, where high-ranking examiners have a…

Early roadblocks on the way to commercialization have been identified by a review of university inventions with patents that were licensed to biotechnology companies. The…

Product bundling is a marketing strategy in which multiple products are bundled together and marketed as a single unit for a single price. This method…

Product bundling is both an effective price strategy and an appealing technique to upsell and cross-sell a variety of products. The following are three of…

Product bundling in marketing refers to the sale of many products or services as a single integrated product or service package. It is a marketing…