The main object of this report is to analysis and find out Marketing Strategy of Unilever Bangladesh. Other objectives of this report are to know about Uniliver and Uniliver Bangladesh, to develop SOWT analysis of Uniliver Bangladesh, to know about Uniliver’s strategy regarding product, price, place and promotion, to identify the segmentation, targeting and positioning strategy used by Uniliver Bangladesh, to develop some recoendation for further improvement in Marketing strategy of Uniliver Bangladesh.
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