Prospective Strategies for Differentiation

Primary objective of this article is to discuss prospective strategies for Differentiation. Differentiation is because of efforts to make something or brand stand out being a provider of unique value to customers which have a practical its competitors. This strategy approach under which a firm aims to develop in addition to market unique products with regard to different customer segments. Usually employed certainly where an firm has clear cut-throat advantages, and can sustain a costly advertising campaign. It is one of three generic marketing strategies that can be adopted by any company. This article focus on two of the very prominent strategies are, cost differentiation and brand differentiation.