Basic purpose of this lecture is to Presentation on Marketing Strategy and Channel Design. Channel design is decisions related to forming new or modifying existing channels. Here explain Closeness of Channel Relationships, here focus on which Factors to consider; Distribution intensity, Targeted markets, Products, Company policies, Middlemen, Environment and Behavioral dimensions. Finally briefly discuss on Target Market Behaviors, Product Characteristics, Marketing Mix inChannel Management, Motivation of Channel Members.
Presentation on Marketing Strategy and Channel Design
