General purpose of this lecture is to Presentation on Global Strategy. Here explain Global Strategy in international business marketing point of view. Strategy means the action managers take to attain the goals of a firm. General purpose of Global Strategy is maximize/make profit, differentiate products, increase price: add value, features, quality, service and achieve in low cost. Another objective is allocation of scarce resources to attain goals. Finally discuss on International Strategic Alliances, Making alliances work and analysis how to manage these.
Presentation on Global Strategy
