Marketing

Native Advertising

Native Advertising

One way of native advertising, publisher-produced brand name content, is similar in concept into a traditional advertorial, the industry paid placement wanting to look like a write-up. Native advertising is a kind of online advertising that matches the shape and function with the platform on which it seems like. For example, a write-up written by an advertiser in promoting their product, but when using the same form for article written from the editorial staff.