General purpose of this lecture is ti presentation on Retailing and Promotion Mix. Retailing includes all activities directly related to the sale of goods or services towards the ultimate consumer for personalized, non business purpose. Promotion is amongst the elements of marketing Mix. It is used to reform, persuade and remind people in regards to the firm and its solution. Promotion is a strong technique to influence the feelings, beliefs and behavior from the consumers. Promotion is needed for the competition. Here explain Retailing and Promotion Mix with procedure and examples.
Lecture on Retailing and Promotion Mix
