General purpose of this lecture is to presentation on Building the Price Foundation. This lecture focus to identifying Pricing Constraints, like: Demand for the Product Class, Product, and Brand, here also discuss on Newness of the Product: Stage in the Product Life Cycle and Single Product versus a Product Line. this lecture also focus on Cost of Producing and Marketing the Product. finally explain Pricing Objectives, here discuss on Sales, Market Share, Unit Volume, Survival and Social Responsibility.
Lecture on Building the Price Foundation
