Mighty, a company that is turning mycelium (the structural fibers of the fungus) into a healthy meat substitute for customers is starting a big summer process. Co-founder Taylor Huggins expects to place her first commercial product, with a shiny strip – her first sample of whole steak and chicken products at selected restaurants across the country.
For Huggins, product launches are one more step towards a wider commercial adoption of functional fungi as your alternative to traditional steamed meats.
“Use it as a conversation starter. About 2 ounces of it gives you 50% of your protein; 50% of your fiber; and there’s actually nothing that can compare to this product in terms of the nutritional value of half of your daily zinc,” Huggins said. In addition, moving from meat to mushrooms is a better option for the planet. Meati expects launch its pilot plant this summer and is joining a movement among mushroom fans that includes milk substitutes, from Perfect Day, more meat substitutes from Atlast and leather alternatives to Ecovative and MycoWorks.
“Bringing products to market,” said Huggins of the other masses of mycelium-based technology companies. However, not all mycelium are created equal, Huggins said. What Higgins said to Mattie was that it was a unique way (not the real word) to grow its fungi that “kept it in the happiest state.” This means top nutrient content and peak growth efficiency, according to the agency.
Huggins, whose parents own a bison breed and who grew up in a cattle country, aim not to replace T-bones or ribs, but to cut their meat and chicken cuts to find their final or other quick serving. “We won by bowing our heads with this kind of cut,” Huggins said. “I’d rather fight there now and buy some time for myself. I do not think we are going to go super high-end to get started.”
That said; the investor’s company’s cap table already includes a number of fantastic culinary companies. Acre Venture Partners (which counts Sam Cass – senior policy adviser to President Barack Obama’s on nutrition policy, Let’s go Michelle Obama’s first female executive director! In publicity and in partnership with the White House Assistant Chef) is an investor. So is Chicago’s fine-dining temple, Alinea.
