The prime objective of this report is to analysis General Banking of Jamuna Bank Limited. Other objectives of this reports are to analyze the gap between expectation and perception of customers regarding the service provided by JBL, to find out existing problems of JBL, Identify some better strategies and suggest it for their policy implication, to find out how efficiently its present strategies are working and Find out the marketing strategy of JBL, and how they formulate their marketing strategy.
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