Functional Division of CBL: The Bank accomplishes its functions through different functional divisions/departments along with their major functions are listed below:
1. Financial Division:
Financial Planning , budget preparation and monitoring
Payment of salary
Controlling inter-branch transaction
Disbursement of bills
Preparation / Review of returns and statement
Preparation of financial reports and annual reports
Maintenance of Provident Fund, Gratuity, Superannuation Fund
Reconciliation
2. Credit and risk management:
Loan administration
Loan disbursement
Project evaluation
Processing and approving credit proposals of the branches
Documentation, CIB (Credit Information Bureau) report etc
Arranging different credit facilities
Providing related statements to the Bangladesh Bank and other department
3. Human Resource Division (HRD
Recruiting
Training and development
Compensation, employee benefit, leave and service rules program and purgation
Placement and performance appraisal of employees
Preparing related reports
Reporting to the Executive Committee/Board on related matters
Promotional camping and press release
4. Information Technology (IT) department
Software development
Network management and expansion
Member banks reconciliation
Date entry and processing
Procurement of hardware and maintenance
5. Branch control & Inspection Division
Controlling different function of the branches and search for expansion
Conducting internal audit and inspection both regularly and suddenly
Ensuring compliance with Bangladesh Bank(BB), monitoring BB’s inspection and external audit reports
6. Retail Division
ATM card, Credit and system operation and maintenance
SWIFT operation
Credit Card Operation (Proposed)
Customer and vendor relationship
7. City Bank Treasury and Market Risk Division:
City Bank Limited has a dedicated Treasury team who is capable of providing all treasury Solutions. Through business partners CBL is providing a wide range of Treasury products. In CBL Treasury, there are various teams who are specialized in their own area to ensure the best possible solution to our customer obligation.
Such as:
Foreign Exchange
Money Market
Corporate Sales
ATM and Market Research
Strategy of CBL:
CBL believes in the practice of Market-Oriented Strategic Planning , developing and maintaining a viable fit between the organization’s objectives, skills and resources, The aim of such approach is to shape and reshape the bank’s businesses and service so that they yield target profit and growth. The strategic planning of CBL consists of two organizational levels, which are:
a) Location Based Strategy
b) Business Level Strategy
a) Location Based Strategy:
Since the growth and profit of banking business largely depends upon the location of branches where large connection of other businessman and industries are involved, CBL Main Strength is its location based strategy. The 83 branches of CBL are divided into five different regions, which are:
Dhaka Division, comprises 37 branches
Chittagong Division , comprising 15 branches
Comilla Division , comprising 5 branches
Sylhet Division , comprising 9 branches
Bogra Division , comprising 10 branches
Khulna Division , comprising 7 branches
The concentration of business and lifestyles of the people are not the same in these five areas. So, the strategies of the five areas differ from one another, but they are designed with distinctive local touch. Head office constantly monitors the progresses of all the five areas. At present, The bank is not interested in launching more branches. Currently CBL is focusing in strengthening the existing branches.
Business Level Strategy:
The business strategy of the Bank is to strengthen its retail business, following a conservative leading approach. But the Bank’s major portion of the profit generates from its Retail banking and SME banking.
(i) Retail Banking Strategy
(ii) SME Banking Strategy
Retail Banking Strategy:
The City Bank Ltd. recently has started its journey in Retail Banking. More than 700 staffs have been trained so far on the vital concepts of service excellence and sales. In the product side ATM fleet has been launched , Debit card and credit ha s been issued, SMS Banking has been offered, 3 new deposit products have been introduced, manifold in the endeavor to build a Retail Banking brand namely “City Retail Happiness Counts”.
SME Banking Strategy:
Considering the potential growth and demand situation The City Bank Limited extended credit facilities to small and medium enterprises through SME Banking in the year 2006 and 2007. A separate division has been established in the Head Office with collaboration of all branches to process and handle loans under SME for attaining a respectable market share and successful operation of the scheme. The bank organized several training program for the development of adequate human resources.
