This article focus to Explain Promotional Incentives Campaigns. promotional incentives means credits, gift certificates, coupons, layaways, in addition to similar items, provided this kind of credits, gift certificates, discount codes, layaways, and similar things are redeemable in products, in services, or by way of future purchases. Today’s promotional incentives market is a truly global construct, with products received from every corner of the earth. This globalization is for the long term betterment of the market, however it also means the marketer should be more vigilant than ever in choosing their branded items.