Demand Chain

Demand Chain is offer chain as seen on the viewpoint of the buyer, the entity which chooses among competing products and services and, thus, adjustments the demand. Marketing, sales and service will be the other half on the value-chain, which along drive and support demand, and are called the Demand Chain. Progress in transforming the demand facet of business is actually behind the offer side, but there may be growing interest right now in transforming demand chain.