Primary purpose of this article is to Define and Discuss on Affiliate Marketing. Here analysis this marketing process with explanation. Affiliate marketing provides expanded as well as grown a huge deal posing amazing competition towards the earliest forms of advertising and by that am referring to CPM. Affiliate marketing as a policy and a business one in this case is a much more responsible form of online advertising. It happens to rely majorly center on a fabricated relationship between three parties, that is: Advertiser, Publisher and Consumer.