Customer Success

This article focus on Customer Success, which plays a central role in developing customers for life. This includes creating programs that adequately represent the voice of the customer, identifying which customers can be advocates, and making sure that marketing is integrated correctly into the customer’s lifecycle. Those practicing the Customer Success discipline also must become a “trusted advisor” to the clients.Customer Success is a solution to the core issues of technology customer portfolio development, retention and expansion. The long-range vision of Customer Success is an integration of technology, Marketing, Sales, Professional Services, Training and Support into a relationship product for the SaaS/Cloud era.