Primary objective of this article is to discuss Customer Loyalty in retail business. Customer Loyalty is usually a likelihood of previous customers to stay to buy from specific organization. Great attention is given to marketing and customer support to retain recent customers by escalating their customer commitment. Organizations employ commitment programs which pay back customers for replicate business. Customer loyalty might be said to include occurred if people choose to use a particular retail outlet or buy a real product, rather than utilize other shops or even buy products made by other companies. Here loyal means more than just going to one particular retailer. It means consumers are committed with a retailer and they’d not prefer another retailer over all of them understand any instances.