You must first understand your consumers in order to develop successful growth plans, appropriate marketing efforts, and goods that provide actual value to your customers. To do so, you will need to research them, talk to them, and create target personas to assist you to make them real to your team.
Creating a customer profile is an important part of establishing your brand and should be included in your brand book. Many entrepreneurs expand their total addressable market (TAM) to make their fundraising decks look more interesting, but efficient customer targeting necessitates surgically narrowing to a precise consumer profile – down to a name, age, and even a face.
It is crucial to clarify the demographic and ethnographic components that identify your consumer once you have discovered them. Demographic information (such as location, gender, and marital status) is not nearly enough; you also need to learn crucial ethnographic characteristics like their habits and motives really comprehend the client.
For any indicator that is important to your organization, such as greatest LTV, most regular user, the highest amount of purchases, or even top referring customer, compile a list of your most loyal users. Your aim is to create a client list, and the actual quantity will depend on the stage of your business. I would recommend getting a list of 15-25 consumers for a seed firm.
If you are just getting started and do not have any clients yet, you may leverage external data from third-party applications and Google to create a list of potential consumers. You will be able to approach messaging in an educated and strategic manner if you can clearly articulate the preferences, pain issues, and motivations of your ideal consumers. Make a spreadsheet with the following parameters at the very least:
- Unique customer ID
- Location
- Gender
- Age
- Career/profession
- Referral source
- Marital status
- Education
- Purchasing behavior (defining first purchase, second purchase, third purchase, etc.) and/or engagement behavior (first, interaction, second interaction and so on)
- LTV
Because the aforementioned criteria comprise both internal and external data, you will need to rely on third-party technologies or perform some cyber-sleuthing (you would be shocked how much you can discover from a Google search). Use your own database to track user activity and the customer journey, but put in the effort to learn more about each client.
