Vital objective of this article is to explain how to choose effective Promotional Product. Simply by definition promotional product or specialty advertising are of help items imprinted with a advertiser’s name, logo, message or offer. Promotional products have often been disregarded when businesses develop their marketing campaigns. While some visualize them only as tools, gizmos, novelties, trinkets or give-aways; savvy marketers realize the impact promotions have in reaching a certain target audience. Promotional Product item like a bag, calendar, cap, timepiece, diary, pen, etc., distributed to current or potential customer. These items usually take the name and address from the firm, as well as information on the products, and serve as simple guidelines.