Marketing

Categories of Corporate Branding

Categories of Corporate Branding

Primary objective of this article is to some basic Categories of Corporate Branding. Corporate branding describes the practice of promoting the brand of a corporate entity, as opposed to specific products. Corporate branding is not limited to a specific mark as well as name. Branding can combine multiple touchpoints. These touchpoints consist of; logo, customer service, remedy and training of staff, packaging, advertising, stationery, and quality of product or service. Corporate branding isn’t just logo, name and slogan. There are a number of ways you should utilize this to your advantages, pushing your business to the next level.