Principle objective of this article is to discuss naming a new product tips for Brand Selection. Brand Selection Process is a systematic process for the development of a brand that will increase a product’s chances of success; the process usually begins with examination the product’s benefits, marketplace and planned marketing tactics and will include this sort of considerations as its probability to infringe on existing companies, the ease with which it can be translated into foreign different languages and the degree to which it can be legally protected. Here are the techniques for naming a new business in simple ways in order to do it by on your own: Brainstorm ideas, Make a unique name, Keep it simple, Make it long last, Avoid using numbers and Perform marketing tests.