Customer Satisfaction of Fantasy Kingdom and Nandan Park

Objectives of the Study

The main objective of this study is to find out what and how a business organization doing their job for customers / consumers satisfactions. Besides we try to compare these two organizations in question of their service. As a student it is our general nature that we are always for knowledge. And these sorts of studies help us to gather practical knowledge.

Data & Information Collection

Basically we tried to contract with the management related to customer satisfaction (Marketing). But it was not possible to collect all types of data and information from them. To solve this problem we direct visited the parks several times. We tried to communicate with customers, employees such as ride operators, guides, and security guards.

Limitations of the Study

Today’s business environment is a challenging one. Each planning or the strategies the companies think or formulate might be used in advance by their counterparts.

This is the main reason behind our limitation for not including the real planning or strategies or what do they think for future.

In one of the well known organization we had to go for almost two weeks to fix an appointment with the marketing manager. Finally when we met him, he was not willing to give us information not even the company corporate profile which has nothing to maintain secrecy.

More over the subject Business Psychology is a vast one and due to the scarce time we could not complete some of the major portions.

Have we had enough time and given proper information, it was for sure that we could have developed a much better report on this topic.

FantasyKingdom

Main Entrance

Date of Establishment

February 2002

History

Fantasy kingdom is a project of concord group a well established business company of Bangladesh. This group is pursuing new business opportunities because the world is not static. There have been many developments in the recent past that will affect us all both in Bangladesh and globally. But they have retained their strengths in the business sectors that laid the foundation of the group: Engineering & Construction, construction materials, and their qualified and professional people.

They have grown with time and with Bangladesh, since Concord was established in 1972.  Concord’s contribution to the infrastructural development of Bangladesh began with constructing war-damaged bridges in 1973. They have also diversified into various other fields which include ready-made garments, real estate development, manufacture of construction materials, amusement park.

As their commitment is to improve the quality of life of the people in Bangladesh they tried to make a project in where they can give the people entertainment. They actually want to make the life of Bangladeshi people more enjoyable. They felt that they need to develop new types of business sector in Bangladesh. According to this thought they create a new type of business sector in Bangladesh and that is FantasyKingdom.

Concord Entertainment Company brings the FantasyKingdom, A world class Entertainment Complex. So come and discover the magic of FantasyKingdom! The total project is financed by Concord group. No other short of investment are not invested in this sector.

Objectives:

• To make Bangladeshi people interested about world quality entertainment.
• To make a new business sector in Bangladesh for amusement.
• To fulfill the social commitment.
• To spread the new theme of entertainment all over the Bangladesh.
• To survive in the market and to serve the people.

The storyline of Fantasy Kingdom

Once upon a time, there was a magical kingdom of fun and excitement where Prince Ashu and Princess Lia along with their four extraordinary friends, Zipper, Zuzu, Bangasaur and Bobo, spent their days in fun and frolic, dancing and playing with the people of their kingdom. But with time, this mysterious kingdom disappeared because the people in Prince Ashu’s land had forgotten how to smile and became busy with their day to day lives. Then many years later, Prince Ashu recreated his lost kingdom here in Ashulia, Dhaka, so that people would forget their worries and again learn to smile and have fun.

The landscape exudes that Old World charm, with gardens, fountains, statuettes, pillars and walkways that belong to a LostKingdom. The best of sculptors and landscape artists from around the world and Bangladesh have worked to invoke the spirits of this lost magical world. Their beauty will dazzle your eyes.

Location

The park situated on Asulia and it is just 20 minutes from the city, on the Dhaka-Ashulia highway at a place called Jamgora, The Fantasy Kingdom is a magical kingdom of fun and excitement.

The communication system between two places is very good. There are different bus services on this way and soon there are going some more bus services are going to add in this list.

Bus Service & Timings

01.       Name Of Service: Monjil Poribohon

Route: (Motijheel-Gulistan-Moghbazar-Mohakhali-Khilkhet- Abdullahpur)

Timing:   Every 5 Minutes

02.       Name Of Service:  Ababil

Route: (Motijheel -Moghbazar-Uttara-FantasyKingdom)

Timing:  Every 5 Minutes.

03.       Name of Service:  FantasyKingdom’s Own Bus

Route: (Dhanmondi -ConcordArcadia – Indira Road-Shamoli)

Timing: 10Am-5Pm (Every Hour)

Timings of the Park

In normal weekdays the parks open at 11 am and the park closed at 09 pm.         On other hand the parks open at 10 am and the park closed at 10 pm on Fridays or Holidays.

 Facilities

Rides-

There are different types of ride in FantasyKingdom. Some of them are really interesting. There were 16 rides when FantasyKingdom started its journey but now there are 26 rides.

Some of them mentioned bellow-

1.      Mascots

Prince Ashu, Princess Lia and their animal friends Zuzu, Bobo, zipper and Bangasaur are always at the park welcoming everyone with a smile. Oh and they have many games for you: Sack race, Whack the Donkey, the Egg race ….prepares to get egg on your face.

2.      Santa Maria

Now I know how those poor sailors felt on the seven seas _ they must have been scared!

3.      Magic Carpet

Bangasuar’s favourite. It’s sOooo scary. Don’t eat before getting on this one!

4.      Giant Splash

Oh my God!!! They drop you almost vertically and then they drop you again and again….. and you’re completely soaked afterwards. You can scream your lungs out but no one will hear you.

 5.      Roller Coaster

The first time that Zipper rode the Roller Coaster, he didn’t faint…. he just stayed in bed for fur days because his legs were so shaky!

 6.      Skill Zone

Be a real life Desperado with a 32 Bore German Colt Pistol in your hand.   Or race a Super Bike Grand Prix riding one of our powers packed 500 CC 150 HP in the Manx-CC … and many more video games.

7.     Zuzu Train

 8.     Speed Way

 9.     Konvoy

 10.  Sky Hopper

 11.  Happy Kangaroo

 12.   Sun and Moon

13.  Paddle Boats

 14.Zip Around

15. Bumper Boats

 16. Pony Adventure

 17.Redemption Game

 18.Cinema 180°

 19. Izzy Dizzy

 20.Ferris wheel

 21.Whirly Bird

 22.  Crazy Bump

 23. Fantasy Show

 The Fantasy Troop performs some amazing dance routines. Afterwards the audience gets up on stage to show us what they can do. Are you brave enough to show the world that you too can dance like Hrithick and Karishma?

 Foods and Beverage Facilities

The FantasyKingdom is providing foods and beverage facilities inside the Kingdom. These foods are produced by themselves and they sell these items inside their Kingdom. For this reason it is strictly prohibited to bring foods by the visitors. It can be mentioned another business policy, they are also generating revenue from this sector.

In the question of the quality and pricing of the food it can easily be told that the quality is good enough and pricing is fair. There are some restorents like

• Ashulia Castle Restaurant
• ·         Water Café
• ·         Family Square
• ·         Mobile Trolley

Security

FantasyKingdom is providing well protected security both inside and outside of their Kingdom’s territory. They have their own security system, close circuit camera, trained stuffs, and civil dressed security guard. It should also mention that they have a secured boundary all-around the Kingdom. In some unwanted situation they get help from Bangladesh Police, Rapid action battalion (RAB) etc. Bangladesh government providing them Aanser.

Parking

FantasyKingdom is providing parking facilities for those people who bring their own cars to visit the park. But this facility is not well enough when huge number of people gather to visit the park.

Others

People can use fantasy kingdom for various purpose like

• Picnic
• Conference
• Seminar
• Birthday Party
• Anniversary

Pricing Of Gate Entry and Rides

 Other Member Ship Facilities and Their Pricing

Platinum Ashu Card (TK 12,000.00) for one person

• The member will get an ARM Band (all rides unlimited) to distinguish them from general visitors at every visit to FantasyKingdom.
• Exclusive use of air-conditioned Prince Ashu Lounge
• Special restrooms reserved for members.
• 3 (three) guests of the member will get 25% discount on entry tickets and access to Prince Ashu Lounge when accompanied by member.
• 20% discount on FK-Merchandise (at participating outlets).
• 10% discount on food item at Ashulia Castle & Water Cafe.
• Free information booklet of FantasyKingdom and Concord Products.
• Reserved car parking space.
• Membership period: 1 (one) year.

Ashu Family Package (TK 40,000.00) For Four Persons

• The member will get an ARM Band (all rides unlimited) to distinguish them from general visitors at every visit to FantasyKingdom.
• Exclusive use of air-conditioned Prince Ashu Lounge.
• Special restrooms reserved for members.
• 3 (three) guests of each member will get 25% discount on entry tickets and access to Prince Ashu Lounge when accompanied by members.
• 20% discount on FK-Merchandise (at participating outlets).
• 10% discount on food item at Ashulia Castle & Water Cafe.
• Free information booklet of FantasyKingdom and Concord Products.
• Reserved car parking space.
• Membership period: 1 (one) year.
• Additional Cards taka 5,000.00 each

Ashu Fan Club Facilities

• Fun club member will get free entrance every Tuesday (Except Holiday).
• Member will get 50% off on entrance on other days (Except Holiday).
• Member will get 25% off on every Ride.
• Fun Club member’s Family (04) will get 50% off on Tk. 400 Ticket.
• Member’s accompanying person (04) will get 25% off on Entry.
• 15% discount on Fantasy Kingdom Merchandise Products.
• Member will get 25% discount on birthday & other parties at FantasyKingdom.

Gold Lia Card (TK 6,000.00) For One Person

• The member will get 450.00 taka ride coupon (all rides once where applicable) at every visit to FantasyKingdom.
• 2 (two) guests of each member will get 25% discount on their entry tickets when accompanied by members.
• 10% discount on FK-Merchandise (at participating outlets).
• Free information booklet of FantasyKingdom and Concord Products.
• Reserved car parking space.
• Membership period: 1 (one) year.

Lia Family Package (TK 20,000.00) For Four Persons

• The member will get 450.00 taka ride coupon (all rides once where applicable) at every visit to FantasyKingdom.
• 2 (two) guests of each member will get 25% discount on their entry tickets when accompanied by members.
• 10% discount on FK-Merchandise (at participating outlets).
• Free information booklet of FantasyKingdom and Concord Products.
• Reserved car parking space.
• Membership period: 1 (one) year.
• Additional Cards taka 2,000.00 each

Zipper Student Card (TK 1,000.00) For One Person

• Member will get unlimited entry to FantasyKingdom for one year (ride coupon to be purchased separately).
• 2 (two) guests of each member will get 25% discount on their entry tickets when accompanied by members.
• 10% discount on FK-Merchandise (at participating outlets).

Zuzu Family Card (TK 5,000.00) For Four Persons

• Member will get unlimited entry to FantasyKingdom for one year (ride coupon to be purchased separately).
• 2 (two) guests of each member will get 25% discount on their entry tickets when accompanied by members.
• 10% discount on FK-Merchandise (at participating outlets).

Future Program

FantasyKingdom is going to launch WaterKingdom thin in a very short time. This project is under construction and more than 75% works of the project have already finished.

Heritage Park

Bangladesh is a country with a glorious history and rich heritage. Its natural surroundings, hills, rivers, valleys and plains, the villages and the countryside, the life style and customs of its people, archeological objects and other artifacts scattered all over the country, are all part of the history and heritage of Bangladesh, which we are proud to have inherited.

It is extremely important for the present and future generations to know about our heritage and our history.

This park is a humble effort on the part of Concord to highlight our history and heritage. What has been installed here are replicas of some architectural and archaeological objects as well as various other articles being used traditionally from time immemorial by the agro dependant common people of Bangladesh.

Heritage Park

The park is developed to grow awareness among the young generation as well as to educate our overseas admirers about us. Everyone in the family can come to see the famous artifacts of Bangladesh and experience the exciting family rides. Visit an ideal Bangladeshi artisan village, taste our sumptuous Bangladeshi cuisine and experience much more. Regular events of native Bangladesh are also arranged here weekly.

Target Customer of Fantasy Kingdom

According to the management their targeted customer are middle class, upper middle class and upper class. They targeted that those peoples income level starts from 8 to10 thousands per month. But in our survey we find it clear that they have wrong idea about the market. The price they have fixed is not possible to bear for the people whose income level is8 to10 thousands. Our survey tells it that this income level might be 15 thousands plus. So it is clear that the main target customers of FantasyKingdom are upper middle class and upper class of the society.

There are various people visit the park everyday and most of the people come from Dhaka city. Some people come from the surround districts of Dhaka like Narayangonj, Manikonj, Gajipur, Shavar etc. So it can be tolled that the target of FantasyKingdom are the people of Dhaka and surround district.

Advertising

Basically FantasyKingdom published their advertisement in daily newspaper they also poster their especial items in all over Dhaka city. They gives add on different add on different publication. The main media of their advertisement is Newspaper. Fantasy Kingdom also dependant on hand bill and poster for advertisement.

Other Concern

FantasyKingdom is a single project of Concord Group. They have some other concern some of them as follows-

1. Concord Engineers & Construction Ltd.
2. Concord Real Estate & Building Products Ltd.
3. Conpac Products
4. Concord Ready-Mix Concrete Products Ltd.
5. Concord Ready-Mix Concrete Batching Plants
6. Concord Shalna Terrazzo Tiles Factory
7. Concord Prestressed Concrete & Block Plant Ltd.
8. Concord Condominium Ltd
9. Concord Real Estate & Development Ltd.
10. ConcordCity Projects
11. Concord Affordable Housing.
12. Fantasy World
13. Jeacon Garments & Concord Fashion Export Ltd.
14. Concord Architects & Interior Décor Ltd.
15. Concord Trading Co. Ltd

Nandan Park

Main Entrance (At Night)

Date of Establishment

February 2002

History

Nandan Park is a project of Nandan group a well established business company of Bangladesh. This group is pursuing new business opportunities because the world is not static. There have been many developments in the recent past that will affect us all both in Bangladesh and globally.

As their commitment is to improve the quality of life of the people in Bangladesh they tried to make a project in where they can give the people entertainment. They actually want to make the life of Bangladeshi people more enjoyable. They felt that they need to develop a competitive business in entertainment sector in Bangladesh. According to this thought they create a Park business in Bangladesh and that is NandanPark.

Nandan Group feels that one and only leading group operates the business like FantasyKingdom and this park is not for all types of people of the society. Even not for al age group of people. FantasyKingdom is specifically for teenagers and surrounding age’s people. NandanPark is established for every age group.

NandanPark is a joint venture of NandanPark limited and Nicco Parks & Resorts Limited, India. They have total 16 investor and 14 of them are United Kingdom’s citizen.

Objectives:

• To introduce, the new think of entertainment term in the people of Bangladesh.
• To make Bangladeshi people interested about entertainment.
• To make a comparative business sector in Bangladesh for entertainment.
• ·         To fulfill the social commitment.

Location

The park situated on Baripara and it is just 25 minutes from the city, on the Dhaka-Chandra highway, it takes 10 minuets if any body tries to come in the park from Shaver. The NandanPark is a natural park of fun and excitement.

 Bus Service & Timings

01.       Name of Service:  BRTC

Route: (Motijheel- Jibonbima- Gulistan- Pressclub- Shahbag-Farmgat- Asadget- Shamoli- Tanical- Shaver- jahangirnogor-Nobinogor- Bipiel- EPZA- Jiranibazar)

Timing:   Every 5 Minutes

02.       Name of Service: Moon Light

Route: (Gulistan- Polton- Mogbazar- Shatrasta- Nabisco- Mohakhali- Kakoli- Khilkhat- Airport- Azampur-House Bulilding- Abdullahpur- Tongi Bazar- Station Road- Kamar Para- Taltola- Asulia- Zirab- Zamgora- Baipail- EPZA- Zirani Bazar- Nandan Park)

Timing:  Every 10 Minuets.

Timings of the Park

Parks open each and everyday of the week from 11 am to 09 pm. They might change there timing on some special occasions.

Facilities

Rides-

There are different types of ride in NandanPark. Some of them are really interesting. There were 11 rides when FantasyKingdom started its journey but now there are 24 rides.

Some of them mentioned bellow-

24.  Cable Car

It is neither plane nor train, it run over the sky and here is the real interesting factor. It is really thrilling to enjoy this ride.

 25.  Water coaster.

It’s a ride where people have felled from a big height and it is really an exciting one.

 26.  Moon Raker.

 It’s a car to go on Moon. This train goes to the Moon with huge sound and noise. It runs to the moon without rocket.

 27.  Tilt-A- Whirl.

 28.  Big balloon.

 29.  Caterpillar.

 30.                        Iceland.

31.                        Paddle Boat.

 32.                        Musical Fountain.

It is really an interesting event of NandanPark and people really enjoy it. People could not be able to feel the feelings if we say it in wards.

 33.                         Sphere Fountain

 34.                         Net-a-Ball

 35.                         Roller Skating

 36.                        Crazy Cycle

 37.                         Mini Golf

 38.                         Kids Play Zone

 39.                         Aquarium Pond

 40.                         Paddle Car \ Cycle

 41.                         Crazy Mirrors

 42.                         Titanic

 43.  Multi Play Area

 Foods and Beverage Facilities

The NandanPark is providing foods and beverage facilities inside the park. These foods are produced by themselves (Nandan Foods Ltd.) and they sell these items inside their park. For this reason it is strictly prohibited to bring foods by the visitors. It can be mentioned another business policy, they are also generating revenue from this sector.

In the question of the quality and pricing of the food it can easily be told that the quality is good enough and pricing is fair.

 Security

NandanPark is providing well protected security both inside and outside of their Kingdom’s territory. They have their own security system, trained stuffs, civil dressed security guard. It should also mention that they have a secured boundary all-around the park. In some unwanted situation they get help from Bangladesh Police, Rapid action battalion (RAB) etc. Bangladesh government providing them Aanser for the security of the park.

 Parking

NandanPark is providing parking facilities for those people who bring their own cars to visit the park. They have own park space and is cover 750 cars to park at a time. But this facility is not well enough when huge number of people gather to visit the park.

 Pricing Of Gate Entry and Rides

 Corporate \ Family picnic Package

Whole Park, both dry and Water world (Taka 395 per person)

• Entry, each and every ride, picnic sport.
• Free foods and beverage
• Special restrooms
• Free information booklet of NandanPark.
• Reserved car parking space.
• Unlimited ride on Water world but limited ride on dry park
• Minimum 100 people are required for booking the park.
• Pricing is equal for every person of every age group.

• Entry, each and every ride, picnic sport.
• Free foods and beverage
• Special restrooms
• Free information booklet of NandanPark.
• Reserved car parking space.
• Limited ride ( only dry park)
• Minimum 100 people are required for booking the park.
• Pricing is equal for every person of every age group.

Future Program

NandanPark is a park whose main view is to expand the park. Currently they have 892800 square feet land area and they are going to expand it 1080000 square feet within year. They are going to introduce some new ride in a recent time.

 Picnic Spot

NandanPark has a well decorated and well equipped picnic spot inside their park. This park can accumulate 500 people at a time. This park is looking very nice and people enjoy the spot very much.

Target Customer

According to the management their targeted customer are middle class, upper middle class and upper class. They targeted that those peoples income level starts from 6 to 8 thousands per month.

There are various people visit the park everyday and most of the people come from Dhaka city. Some people come from the surround districts of Dhaka like Narayangonj, Manikonj, Gajipur, Shavar etc. So it can be tolled that the target of FantasyKingdom are the people of Dhaka and surround district. The management told us that 15% of their daily visitors are the people come from different district of Bangladesh.

 Advertising

The main media of NandanPark’s advertisement is Newspaper. Nandan Park also dependant on hand bill and poster for advertisement. NandanPark published their advertisement in daily newspaper they also poster their especial items or program in all over Dhaka city. They gives add on different publication. NandanPark’s Management thinks the main advertisements of their organization are their visitor of the park.

Other Concern

NandanPark is a single project of Nandan park ltd. They have some other concern some of them as follows-

1. Nandan park Ltd
2. Nandan foods and beverage industries Ltd.

Comparison between Fantasy Kingdom and Nandan Park

Positive Sides of Fantasy Kingdom

• World class Facilities.
• Well secure area of park.
• World class entertainment.
• Well Management.
• Nice and clean environment.
• Excellent security system.
• Create opportunity of long drive.
• Open for everybody.
• Suitable place.
• Every day open.
• Medical facilities.
• World of fantasy.
• Job rotation and job ranking facilities in management which helps to create more opportunity for the visitors.
• Nice and good looking interior design.
• Police protection.
• Well protected fire service system.
• Well decoration of park.
• Work for social welfare (like free entry for orphanage child, free entry and discount on ride for workers on world labor day).
• Arrange special shows frequently.
• Helpful and caring employees.
• Well trained security guard.
• Gift system to motivate visitors.
• Create a new and different idea of entertainment.
• Nice vision to cover maximum portion of Bangladesh.
• Good, Modernized, participating and friendly management.

Positive Sides of Nandan Park

• Suitable place.
• Every day open.
• Medical facilities.
• Nice and good looking interior design.
• Police protection.
• Well protected fire service system.
• Well decoration of park.
• World class Facilities.
• Well secure area of park.
• World class entertainment.
• Well Management.
• Nice and clean environment.
• Excellent security system.
• Creates opportunity of long drive.
• Open for everybody.
• Arrange special shows frequently.
• Helpful and caring employees.
• Well trained security guard.
• Create a new and different idea of entertainment.
• Nice vision to cover maximum portion of Bangladesh.
• Good, Modernized, participating and friendly management.
• Job rotation and job ranking facilities in management which helps to create more opportunity for the visitors.
• WaterPark (a new term of entertainment in Bangladesh).
• Huge space inside the park.
• Several picnic spot. Getting new policy for the visitors.
• Well decorated and equipped picnic spot inside the park.
• Low pricing.
• Providing world class service within a short amount of money.
• Huge parking lot.
• Natural beauty.
• Not for any particular age group facility for every one.
• Expending vision of management.

Negative Sides of Fantasy Kingdom

• High pricing.
• Inadequate parking system.
• Inadequate ride.
• Inadequate space (according to their popularity).
• Lack of natural beauty.
• Distance from the main city.
• Lack of security on the way to return (at night).
• Lack of constant pricing.
• Extra highlighted for the teenagers and young ages.
• High pricing of foods
• No necessary step to cover extra gathering.

Negative Sides of Nandan Park

• Inadequate ride.
• Lack of natural beauty.
• Distance from the main city.
• Lack of security on the way to return (at night).
• High pricing of foods.

Remarks

These parks are expected to fill a major recreational void. A multi-million dollar theme park has opened near the Bangladeshi capital, Dhaka, offering roller coaster rides, bumper cars and water sports to the general public. The park and its attractions, such as Speed Way, Giant Splash and High Way Convoy, have been specially designed to cater to the country’s growing urban middle class.

On offer is everything the fun-lover would expect to find in a western theme park, right down to the hamburger bars, popcorn stalls and a large amusement arcade. Critics argue the park itself is incongruous in a country where around half the population of 130 millions lives below the poverty line.

While the backers of these projects should be credited for taking steps to cater for this country’s growing middle class and their high disposable incomes, it’s not honest to say that the ventures like FantasyKingdom, NandanPark are available to all Bangladeshis.

Part of the reason why they have spent so much money on these initiative is because they are determined that Bangladesh should shed its image as an economic basket case, famed only for poverty, malnourishment and cyclones. The opening of these sorts of projects is another sign to the outside world that economically Bangladesh has come in from the cold.

The various restaurants and take-a ways on these sites, coupled with plans to build a luxurious hotel, are by no means the only huge developments taking place in Bangladesh. A new short of entertainment theme has been introduced to the people of Bangladesh.

Both FantasyKingdom and NandanPark are doing well in the question of their business. The most important fact is that both of them have a well management and they are operating a very fare competition on the market. They are trying hard for the betterment of their consumers.

Both of them are good. If we consider the pricing and the economic condition of our people (people of Bangladesh) then it can easily be told that NandanPark is better among these two. But on the other hand if we consider the service, investment of the organization, operating costs then FantasyKingdom is better.

It is not the question that which one is the best the question is that which one is providing best services for the people. In the answer of this question it is clear that both of them are providing well enough service for the visitor, for the society, for the nation and for the country.

Conclusion

This was not at all an easy project to complete. Gathering information was also a difficult task. What ever the limitations were, we made our best effort to overcome them and anchor safe.

No matter how good we do in designing the project but it’s the knowledge that we gather that remains us till the end and satisfies us.

At last, we hope that our attempt behind this project is a successful one and will surely bear the expected fruit.