General objective of this report is to explain Merchandising Business in Ready Made Garments. Here main focus on Shelltex International. The objective of the case study is to develop the concept about the various aspects of the organizational structure, success and marketing process of the garments industry. This case study will help you to analyze the various concept of marketing, standardized export policies and rules, organizational network, how to improve the quality of products and the production process which will enrich your experience for future career.
