Basic objective of this article is to discuss how to build a strong Sales Culture. A sales culture is defined because of the respect and impact the sales business has in increasing resources and cooperation from other company. And that will depend on whether the company strategy is always to count on the salespeople to create the difference between them and also the competition, or whether or not they are counting for the product, service, price, design, quality or even brand reputation. A culture also consists of standards, tolerances, objectives, and principles regarding behavior. It is increased by consistency regarding reward and acceptance and becomes part of the unwritten code regarding things done and not done in your small business.