The major goal of this article is to know about Brand Marketing. Brand marketing online has become the necessitate of the hour. With the growing number of net surfers who commonly visit search engines like Google, Yahoo, MSN etc for their least requirements and also to increase knowledge on different subjects it has become a necessity for each business to stay its presence in the web globe. Similarly each individual and companies requirements their identity to be recognized through different social media sites and want all the public who are connected to their business to visit their respective websites.